Alberta's tourism industry is a $7.8 billion dollar business annually. It's built on physical beauty, and cultural and recreational amenity. It requires attraction and support infrastructure. The Foothills Region is a place of great beauty - of outdoor pursuits. The rolling foothills and mountain gateways are here. More than one million people reside on our doorstep and we view a tourist primarily as a regional day-tripper seeking 'experiences.'Opportunities exist to create and support these experiences, including destination shopping and dining, agricultural tourism, eco-tourism, arts and culture, accommodation and outdoor adventure attractions. We're doing our part by building sustainability into our development equation and by preserving unique small town atmosphere best represented in our vibrant downtowns.